They call it the “Church Lane Hug.”
That is how educators at Church Lane Elementary Technology, a public school here, describe the protective two-armed way they teach students to carry their school-issued laptops.
Administrators at Baltimore County Public Schools, the 25th-largest public school system in the United States, have embraced the laptops as well, as part of one of the nation’s most ambitious classroom technology makeovers. In 2014, the district committed more than $200 million for HP laptops, and it is spending millions of dollars on math, science and language software. Its vendors visit classrooms. Some schoolchildren have been featured in tech-company promotional videos.
And Silicon Valley has embraced the school district right back.
HP has promoted the district as a model to follow in places as diverse as New York City and Rwanda. Daly Computers, which supplied the HP laptops, donated $30,000 this year to the district’s education foundation. Baltimore County schools’ top officials have traveled widely to industry-funded education events, with travel sometimes paid for by industry-sponsored groups.
Silicon Valley is going all out to own America’s school computer-and-software market, projected to reach $21 billion in sales by 2020. An industry has grown up around courting public-school decision makers, and tech companies are using a sophisticated playbook to reach them, The New York Times has found in a review of thousands of pages of Baltimore County school documents and in interviews with dozens of school officials, researchers, teachers, tech executives and parents.