With the rise of digital journalism and social media, how much has the role of the traditional news anchor changed in society?
That was one question posed at this year’s Monocle Media Summit in London yesterday. In the event’s opening panel, “Truth and the TV anchor”,
journalists Francine Lacqua of Bloomberg Television and Hala Gorani from CNN International waded in on how their roles have evolved.
“The job description has changed tremendously,” said Gorani, noting that it’s never been easier for the audience to make their voices heard.
“But it’s important not to be completely [swayed by] the online agenda.” According to Laqua, keeping your audience in mind is key.
“We know who we’re targeting,” she said, noting that Bloomberg Television helps guide its viewers in terms of coverage and tuning out the echo chamber. Both anchors said that they expect their roles to continue to shift as audience news consumption changes.
But maintaining trust will always be the priority. Ultimately, said Gorani, “All you can do is report the news in a balanced way.”