3 Who would be in PR these days? Apart from the endless Tuesday afternoons leafing through brochures for improbably exotic launch venues,
thereís also the ceaseless search for novelty and vexatious timing issues. So the week in which Mercedes-Benz chose to launch its fourth-generation A-class in Croatia,
Ford swept the tablecloth from under Mercís cutlery with its fourth-generation Focus, which is not only as good looking as the A-class but at least £2,000 cheaper with, in cases, more sophisticated equipment levels.
According to Dieter Zetsche, Mercedes-Benz chairman, it was the connectivity and electronic wizardry that formed the main thrust of this new car (money was saved elsewhere in the chassis.
To continue reading this article Start your free trial of Premium Access all Premium articles Subscriber-only events Cancel any time Free for 30 days then only £2 per week Try Premium Access one Premium article per.