We joined forces with Microgaming to create an astonishing exhibition stand at Ice Totally Gaming. Gaming leaders and gamers flew into the world’s most international business to business gaming exhibition, to discover the newest technology advancements and it was at the Microgaming’s exhibition stand that attracted their attention.
ICE Totally Gaming is renowned for its global appeal with up to 151 countries represented at the event every year along with over 30,000 visitors. Looking to impress the knowledgeable crowds, Microgaming made it their mission to transform their gaming exhibition area every single day of the event, which gave our team of Entertainment Specialists the opportunity to enhance their fantastic exhibition stand with branded entertainment.
To showcase Microgaming's new portfolio of branded game with Playboy™ Gold, we provided our stunning Aerial Heart Themed Show. The prop and contortionist which was instantly recognisable drew crowds in from across the gaming exhibition centre to take photos and videos.
Our sensational contortionist with her highly visual heart prop lit with red LEDs, created wow factor moments throughout the event. This branded entertainment enabled Microgaming to create a spectacle incorporating the game's brand image which spectators loved. Microgaming’s new six reel slot game was launched in spectacular fashion while remaining true to the iconic international Playboy brand.
Unveiling their second new game Fortunium at ICE Totally Gaming 2018, we worked with Microgaming to ensure guests at this launch had the chance to taste what’s new in the gaming world. We joined forces with the company to completely transform their exhibition for a second time turning the Microgaming Bar into a steampunk golden city theme, with Microgaming branded entertainment provided by us.
Guests flocked to the Nitrogen Ice Cream Buggy which was positioned centre stage on the stand to sample delicious dessert flavours such as salted caramel and whiskey ice cream and gin and tonic sorbet.
The new three reeled online slot game, Cash of Kingdoms launched at the event with our incredible Foot Archer at the centre of attention firing arrows with her feet, dressed as the main character. The game is designed for adventure seekers, and the new slot game introduces a feature that unleashes a barrage of fiery arrows onto the reels, our Foot Archer excited audience members by recreating this unique feature in real life!
There was a real buzz around the gaming exhibition stand as our Foot Archer created the perfect backdrop incorporating Microgaming’s branding in her performance to launch the game. The Bar, where the game launched, was fully kitted out with props such as archery targets, gunpowder keg tables, suits of shiny armour and other medieval props that transported attendees back in time.
"I'm always discovering new ways of branding event entertainment. It’s great to see a plan come together and by working with the team at Microgaming we created the perfect entertainment for their exhibition which saw thousands of visitors arrive at their exhibition stand over the three days."